Privacy Policy

Effective Date: 18th December 2024

 

At Kofuku Consulting Pty Ltd (“Mumsly,” “we,” “us,” or “our”), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our app (“Mumsly App”), website, and related services (collectively, the “Services”).

If you are based in a region with specific privacy regulations (e.g., the European Economic Area (EEA) or California), additional information and rights applicable to you are outlined under relevant sections of this Privacy Policy.

We may change this Privacy Policy at any time. If we make changes, we will update the date at the top of the policy and, if appropriate, we may provide you with additional notice.

 

Table of Contents

  1. Scope of This Privacy Policy
  2. Who We Are
  3. The Information We Collect
  4. How We Use Your Information
  5. Legal Bases for Processing (Where Applicable)
  6. Sharing Your Information
  7. Data Security
  8. Retention of Information
  9. Your Privacy Rights and Choices
  10. Cookies and Tracking Technologies
  11. International Data Transfers
  12. Updates to This Privacy Policy
  13. Contact Us

 

 

1. Scope of This Privacy Policy

This Privacy Policy applies to:

  • Users of the Mumsly App: Individuals accessing our App via free trials, subscriptions, or accounts.
  • Website Visitors: Individuals engaging with our website (http://www.mumslyapp.com) or related microsites.
  • Social Media Participants: Individuals interacting with our social media pages or providing feedback through these platforms.

This Privacy Policy does not cover:

  • Mumsly employees, contractors, or job applicants.
  • External websites or services linked through our App or website. Please refer to their respective privacy policies.

 

2. Who We Are

Mumsly is owned and operated by Kofuku Consulting Pty Ltd (ACN: 645 583 133), headquartered in Australia. We are responsible for determining how your personal data is collected, used, and protected.

If you have questions about this Privacy Policy or wish to exercise your privacy rights, you can contact us at:

Email: hello@mumslyapp.com
Mailing Address: 2/44 Barnfield Road, Claremont WA 6010, Australia

 

3. The Information We Collect

We collect the following types of information:

A. Personal Data You Provide

  • Account Information: Name, email address, date of birth, and password.
  • Health and Wellness Data: Information related to your postpartum status and health, mood information and/or journaling entries, which you choose to provide.
  • Payment Information: Details necessary to process purchases or subscriptions, handled securely by third-party providers.
  • Communications: Feedback, queries, or other information you share with us.

B. Data Collected Automatically

  • Usage Data: Information about your interactions with our Services, including session duration, features used, and in-app activities.
  • Device Data: IP address, device type, operating system, browser type, and settings.
  • Location Data: Approximate geographic location based on IP address.

C. Data from Third Parties

  • Social Media Platforms: If you connect your social accounts (e.g., Facebook, Instagram, Google) to Mumsly, we may receive your profile information based on your privacy settings.

We do not require you to share sensitive health data to use the Mumsly App. You may opt out of providing such data at any time.

 

4. How We Use Your Information

We use your data to:

  1. Provide Our Services:
    • Customize wellness content, such as affirmations, meditations, breathing exercises, exercise suggestions, journal prompts, and mindfulness practices.
    • Track your progress and deliver personalized recommendations.
  2. Enhance User Experience:
    • Analyze usage trends to improve the App’s design and functionality.
    • Ensure content is relevant and engaging based on your preferences.
  3. Communicate with You:
    • Share updates about new features or promotions (with your consent).
    • Respond to inquiries or provide technical support.
  4. Ensure Security and Compliance:
    • Detect and prevent fraudulent activity.
    • Comply with legal obligations, such as verifying age or residency where required.

 

5. Legal Bases for Processing (Where Applicable)

For users in certain regions, such as the EEA, our processing activities rely on the following legal bases:

  • Consent: When you voluntarily provide sensitive information.
  • Contractual Necessity: To deliver Services you’ve requested.
  • Legitimate Interests: For App improvement, analytics, or security purposes.
  • Legal Obligations: To comply with applicable laws and regulations.

 

6. Sharing Your Information

We may share your information with:

  • Service Providers: Partners supporting payment processing, analytics, marketing, or technical operations.
  • Legal Authorities: When required by law or to protect our legal rights.
  • Business Transfers: If Mumsly undergoes a merger, acquisition, or sale.

We never sell your personal data.

 

7. Data Security

We implement industry-standard measures, including encryption and regular system testing, to protect your data. While we strive to ensure the security of your information, no system is entirely risk-free.

 

8. Retention of Information

Your data is retained only for as long as necessary to:

  • Fulfill the purposes outlined in this Privacy Policy.
  • Comply with legal and regulatory obligations.

When no longer needed, your data will be securely deleted or anonymized.

 

9. Your Privacy Rights and Choices

Depending on your location, you may have the right to:

  • Access: Request a copy of the data we hold about you.
  • Correct: Update inaccurate or incomplete data.
  • Delete: Request the deletion of your personal data.
  • Object: Restrict certain types of processing or marketing communications.
  • Withdraw Consent: For data processed based on your explicit consent.

To exercise your rights, contact us at hello@mumslyapp.com.

 

10. Cookies and Tracking Technologies

We may use cookies and similar technologies to:

  • Improve our Services and monitor App performance.
  • Provide tailored advertising and measure marketing effectiveness.

You can manage your preferences via your browser settings or our in-App controls.

 

11. International Data Transfers

As an Australian-based company, we may transfer your data internationally to provide Services. All transfers will comply with applicable data protection laws, such as Standard Contractual Clauses under GDPR.

 

12. Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be noted by the “Effective Date” at the top of this page.

 

13. Contact Us

For questions, concerns, or to exercise your privacy rights, please contact us:

Email: hello@mumslyapp.com
Mailing Address: 2/44 Barnfield Road, Claremont WA 6010, Australia